What do you get when you mix an entrepreneur, marketing extraordinaire, sneaker enthusiast, and a heavy dose of positivity and genuineness? Jeff Ryznar – valley native and advocate, Ursuline grad, and founder of 898 Marketing. This is a conversation you won’t want to miss. Jeff and Lisa talk about his approach to his business, advice for being your best self and to entrepreneurs, what Youngstown means to him, and where he sees it going. Sprinkle in some fond memories of the Boulevard, and you’ve got it all. Beverage of choice for this conversation: Noble Creature.